2011 pricing

[RPM90]

Interesting how BMW priced the 2011.
I optioned a 135i as close as possible to my 2009, and it is actually LOWER COST.
How?
The 2011 now includes iPod and USB connections with the 'Value pkg", which also gives you leather seats.
They downgraded the base audio system, but if you option the HK audio system, you get the "better" HK system compared to the base 2009 system.
My 2009 135i with Premium and Sport pkgs had an MSRP of $41,425 apprx.
A 2011 135i with Value, Premium, Sport, and HK upgrade, which comes with the iPod and USB connections, is MSRP at $41,400!

In 2009 the iPod/USB was an additional $400 and the HK upgrade was about $875, which would have brought the price to about $42,700.

Hard to believe, but BMW has actually brought the cost DOWN from what it was 2yrs ago, and they are giving more for that nearly same price.
Not bad for the new buyers.