Dealer Pricing Strategy

ffswhyme · 07-08-2014, 11:53 PM

Hi - new member here and hopeful new M3 owner. I've been looking for an E90 3 for a few months now, trying to wait for the perfect car. I finally found one that was at a dealer, but it was priced a bit too high - 2011 with 30k miles w/ clean carfax.

It was originally priced at $50k and then reduced to $49k. It went down to $48k and after two weeks, they dropped it down to $43k.

I'm wondering if the dramatic price decrease is a red flag or if it's just normal dealer pricing strategy. It appears that they've had the car since early May which would mean they've held the car for over 60 days.

Thoughts? Appreciate any feedback.

italyix · 07-09-2014, 01:10 PM

They just want to move the unit out of there and keep lowering the price until someone bites. Dealer has to pay for inventory costs and whatever money they loaned to get the car as well. Its a liability they want gone basically.

Go in and offer $38k, if they say no just walk away. They will pull you back immediately and start negotiating. Hold ur ground and 99% of the time you win.

fuddman · 07-09-2014, 01:26 PM

What dealer has the car? Irvine?

ffswhyme · 07-10-2014, 11:09 PM

Quote:

Originally Posted by fuddman

What dealer has the car? Irvine?

It was the car at BMW Irvine. It was sold by the next morning when I tried to get the paperwork.

mercedesc63 · 07-11-2014, 08:18 AM

Quote:

Originally Posted by ffswhyme

Quote:

Originally Posted by fuddman

What dealer has the car? Irvine?

It was the car at BMW Irvine. It was sold by the next morning when I tried to get the paperwork.

Did u ask them what the sale price was of the car?

ffswhyme · 07-11-2014, 08:27 AM

Quote:

Originally Posted by mercedesc63

Did u ask them what the sale price was of the car?

No, I had assumed that it was at their listed price. I didn't mention above that it was a CPO as well so it was a really good price imo since it was way cheaper than most cars except for 2008s with 70k+ miles and that was assigning no value to the cpo.

I called the previous night to inquire and told them I could turn around the next day so I assumed if it was lower, they would've contacted me. I may be overestimating their internal communication though...

s85e90 · 07-11-2014, 01:09 PM

buy my cpo 2009 w/ 50k miles. Jet black w/ 6 speed. PM me if interested.

X5-User · 07-12-2014, 10:10 AM

Quote:

Originally Posted by s85e90

buy my cpo 2009 w/ 50k miles. Jet black w/ 6 speed. PM me if interested.

How much are you selling it for?

m3buckeye · 07-13-2014, 07:38 AM

when it gets to the point the price is that low on what seems to be a great car you cannot hesitate. when that dealer car was $43k, you needed to walk in, offer $40 and make it happen.

07-08-2014, 11:53 PM	#1
ffswhyme New Member 1 Rep 8 Posts Drives: S2000 Join Date: Mar 2014 Location: AZ iTrader: (0)	Dealer Pricing Strategy Hi - new member here and hopeful new M3 owner. I've been looking for an E90 3 for a few months now, trying to wait for the perfect car. I finally found one that was at a dealer, but it was priced a bit too high - 2011 with 30k miles w/ clean carfax. It was originally priced at $50k and then reduced to $49k. It went down to $48k and after two weeks, they dropped it down to $43k. I'm wondering if the dramatic price decrease is a red flag or if it's just normal dealer pricing strategy. It appears that they've had the car since early May which would mean they've held the car for over 60 days. Thoughts? Appreciate any feedback.
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07-09-2014, 01:10 PM	#2
italyix Captain 141 Rep 979 Posts Drives: '08 E90 M3 Join Date: Dec 2011 Location: Bay Area iTrader: (5)	They just want to move the unit out of there and keep lowering the price until someone bites. Dealer has to pay for inventory costs and whatever money they loaned to get the car as well. Its a liability they want gone basically. Go in and offer $38k, if they say no just walk away. They will pull you back immediately and start negotiating. Hold ur ground and 99% of the time you win.
	Appreciate 0 Quote

07-09-2014, 01:26 PM	#3
fuddman Major 354 Rep 1,405 Posts Drives: 528-maybe Join Date: Aug 2010 Location: California iTrader: (0)	What dealer has the car? Irvine?
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07-11-2014, 01:09 PM	#7
s85e90 Brigadier General 192 Rep 3,633 Posts Drives: black e90 Join Date: Jan 2014 Location: everywhere iTrader: (2)	buy my cpo 2009 w/ 50k miles. Jet black w/ 6 speed. PM me if interested.
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07-13-2014, 07:38 AM	#9
m3buckeye will bring some beers 10 Rep 132 Posts Drives: Lots Join Date: Jul 2012 Location: Kali iTrader: (0)	when it gets to the point the price is that low on what seems to be a great car you cannot hesitate. when that dealer car was $43k, you needed to walk in, offer $40 and make it happen.
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