05-20-2014, 07:05 PM | #1 |
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Fake grill?
Is the grill in the i8 (and i3 for that matter) fake?
For design only? Or does it serve some type of function?
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05-20-2014, 07:22 PM | #2 |
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05-21-2014, 01:43 PM | #3 | |
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Try telling an ///M fan that nonfunctional side vents are a must. I think it's pretty absurd. The i8 and i3 fall too heavily into marketing an gimmick (electric blue trim and fake grills for one thing). Hopefully in the coming years they'll tone down the fakery.
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05-22-2014, 06:21 AM | #4 | |
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The Kidney Grills help to make the car instantly recognisable as a BMW. FLOG, why are there so many i8 haters out there... if it's not the car for you then fine. But why bother wasting your time p*ssing on other people's joy. Getting a bit sick of this forum TBH. |
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05-22-2014, 08:06 AM | #5 |
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The BMW kidney grill on the i8, beside serving the purpose of brand recognition for the i8 as a clear and distinct BMW, is also partly - not completely - closed, and serves a cooling function along with "active air control vents" - not sure if those are separate from, or referring to, the kidney grille. Hard to find specific technical info but if I do, I'll post it. For now here's a link and screenshot of said link as a source for my statement.
http://www.bmw.com/com/en/newvehicle..._dynamics.html Click on "Aerodynamic features" to expand the section that I am referring to. Last edited by ddk632; 05-22-2014 at 08:11 AM.. |
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05-22-2014, 12:51 PM | #6 | |
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The badge example is a bit extreme, and not really analogous. A grill's function is to cool an engine, a badge's function is to mark a product with the brand. Taking something functional and using it to simply bolster a brand isn't satisfying IMO. There's a lot of gimmick with the i8--the fake grill, the blue stripes all over it, the scissor doors--all these things are really easy to hate on, and it's not normally a direction that BMW goes with its products. That's probably why you're seeing a lot of hate. A lot of this car is marketing, and I understand why they are choosing to go in that direction, but it certainly makes the car feel less pure, which is something that BMW has always been hailed for. Don't get me wrong, I love aspects of the car. I think certain styling elements are gorgeous. I think that it can pioneer a new type of car, and hope for the day I can grab a 4 series I can cruise around in electric mode with and get the cylinders erupting when i need a boost. The i8 is very much the start of a new future for BMW that I am in fact very excited for. All that said, certain elements don't, and probably never will jive with me. Elements derived solely from the marketing standpoint of this car, not from it's function, ability, or technology. It's about a lack of purity from a brand that's usually been pretty damn good at remaining pure.
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