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      09-30-2013, 12:38 AM   #1
BigMacSmallFries
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What is the standard audio system on the 2013 M5?

Hey guys,

I was trying to find out who makes the standard premium audio in the M5, and I came across conflicting posts.

Is the HIFI Professional system (premium audio) made by Harmon Kardon? Is this a Logic 7 system? Or is it BMW's own audio rebranded?

Please fill me in.

Thanks!
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      10-01-2013, 12:35 AM   #2
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No one? lol
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      10-01-2013, 12:54 AM   #3
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2012-2013 BMW M5s had 3 audio systems:
1) BMW Business (BMW Standard Audio) - Alpine - standard
2) BMW Professional (BMW Premium Audio in US) - Harman Kardon Logic 7 - standard in North America but optional in some other markets
3) Bang and Olufsen

In 2014 they renamed BMW Professional as Harman Kardon Logic 7 and added Harman Kardon labels to the speakers. We don't know why they made this change, but one might speculate that two factors may have influenced the decision:
1) With the intro of Bang and Olufsen, BMW were no longer embarassed by the notion that their premium audio option was the mass market Harman Kardan brand also seen in Chevys
2) People who were paying $900 for the BMW Professional option couldn't visually see the difference between their speakers and the base speakers and were demanding some sort of branding.
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      10-01-2013, 01:10 AM   #4
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Quote:
Originally Posted by stealth.pilot View Post
2012-2013 BMW M5s had 3 audio systems:
1) BMW Business (BMW Standard Audio) - Alpine - standard
2) BMW Professional (BMW Premium Audio in US) - Harman Kardon Logic 7 - standard in North America but optional in some other markets
3) Bang and Olufsen

In 2014 they renamed BMW Professional as Harman Kardon Logic 7 and added Harman Kardon labels to the speakers. We don't know why they made this change, but one might speculate that two factors may have influenced the decision:
1) With the intro of Bang and Olufsen, BMW were no longer embarassed by the notion that their premium audio option was the mass market Harman Kardan brand also seen in Chevys
2) People who were paying $900 for the BMW Professional option couldn't visually see the difference between their speakers and the base speakers and were demanding some sort of branding.
Thanks so much! I appreciate you taking the time to explain this. Looks like you really did your homework. I was worried the sound would be terrible on the "premium" audio. I listened to my music on the M5 and realized quickly it's better versus the Harmon Kardon on the E92 M3. Now it all makes sense!
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      10-01-2013, 08:29 AM   #5
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Ask him about individual or Stir.
He wrote 2 best sellers on ^^.
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      10-01-2013, 10:52 AM   #6
stealth.pilot
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Quote:
Originally Posted by BigMacSmallFries
Quote:
Originally Posted by stealth.pilot View Post
2012-2013 BMW M5s had 3 audio systems:
1) BMW Business (BMW Standard Audio) - Alpine - standard
2) BMW Professional (BMW Premium Audio in US) - Harman Kardon Logic 7 - standard in North America but optional in some other markets
3) Bang and Olufsen

In 2014 they renamed BMW Professional as Harman Kardon Logic 7 and added Harman Kardon labels to the speakers. We don't know why they made this change, but one might speculate that two factors may have influenced the decision:
1) With the intro of Bang and Olufsen, BMW were no longer embarassed by the notion that their premium audio option was the mass market Harman Kardan brand also seen in Chevys
2) People who were paying $900 for the BMW Professional option couldn't visually see the difference between their speakers and the base speakers and were demanding some sort of branding.
Thanks so much! I appreciate you taking the time to explain this. Looks like you really did your homework. I was worried the sound would be terrible on the "premium" audio. I listened to my music on the M5 and realized quickly it's better versus the Harmon Kardon on the E92 M3. Now it all makes sense!
The premium audio/HK Logic 7 is quite good. Remember people who are buying 528i and 535i models are paying something like $900 extra for that. It's a 650W system.
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