01-25-2013, 02:06 PM | #1 |
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BMW individual for F30
What are the individual options available in the US at this time for F30? And the pricing... Is there a catalog somewhere for the US?
I think there is maybe a handful of additional colors available... Hardly my definition of individual. To me it should be like a paint store, you select any color out there and a machine mixes it on the spot.. If a paint store can do it I'm sure BMW can pull it off. I'm not sure I can justify paying more just to have access to 5 more pre-selected colors. Makes no sense to me? Maybe I don't understand BMW Individual. The cynic in me thinks it's just an easy way to squeeze even more profit... But let's see what others have to say... |
01-25-2013, 02:12 PM | #2 | |
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If you really want individual work, you should be looking at the shops that offer this like Bijan on Rodeo Drive. |
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01-25-2013, 02:24 PM | #3 | |
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"extra-tasteful and unique color combinations", lol! I wonder what color the BMW kool-aid was this morning? PS: You didn't answer the question. |
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01-25-2013, 02:58 PM | #4 |
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BMW Individual is indeed a rip off IMO. But hey, BMW is a business, and if people are willing to pay, you can not blame them for offering it.
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01-25-2013, 03:44 PM | #5 |
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Can u get it in the US?
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01-25-2013, 03:48 PM | #6 |
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01-25-2013, 04:30 PM | #7 |
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You can get your car done in ANY color, even if it's not in the Individual catalog. But you better have a fat wallet and a good dealer/contact to make it happen. Where there's a will there's a way.
And while the Individual catalog may not offer endless examples, it's still a very high level of "exclusivity" since the take rate is ridiculously low. It's really for the folks who are willing to pony up for the opportunity to be different. And it's a definite pay to play program. You can't get access to Individual components without proof of ownership and the VIN of an actual Individual car if you were to try to source parts to roll your own. |
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01-25-2013, 08:20 PM | #8 |
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My guess is there is setup time involved between one color and the next color. They probably have to flush out the previous color entirely. Plus, in today's world of lean manufacturing the philosophy is you only stock a minimal amount of inventory. It's not like years ago when companies stocked a warehouse full of parts.
And I am a real engineer with some experience in organizing a one-piece-flow paint line for a large manufacturing plant. |
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01-25-2013, 08:45 PM | #9 |
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01-25-2013, 09:02 PM | #10 | |
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01-25-2013, 09:11 PM | #11 |
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Individual line is typically available on 5 series up. That being said, for the right price, you can have any BMW painted any color you want (right now it's ~$5k for a 5 series... I assume similar for a 3 series)
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01-25-2013, 09:32 PM | #12 |
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Let's look at it from the other end. If "color to sample" did not increase the cost of manufacturing significantly, given that many people will find it very desirable, virtually every manufacturer would be offering it. For instance, MB and Audi are doing their best to catch up to BMW in global sales. If offering owners whatever colored car they want was so easy, why wouldn't they do it before BMW does and gain the competitive edge?
There are a lot of things I can think of that would make it cost-prohibitive, but I do not have background in auto manufacturing so I won't go there. But just based on the market availability, I think the answer to the cost question is quite obvious. |
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01-25-2013, 10:09 PM | #13 | |
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01-25-2013, 10:38 PM | #14 | |
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Does it increase cost of manufacturing? It does to a degree, mainly due to logistics, but then again there's no fixed pricing wrt to this option. So if the colour u want already exists within the brand then it's likely to be cheaper, but if isn't then it'll be more expensive. One would imagine this option to cost an arm & a leg, & they'll fleece u to the max cos of the special arrangements needed. |
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01-26-2013, 08:13 AM | #15 | |
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I'm pretty darn sure that one day in the not-too-distant future a mainstream Japanese brand will provide a custom color option at no added fee. Then BMW Individual will become even more out-of-touch. Personalization is the new thing thanks to technological advances in manufacturing process. |
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01-28-2013, 11:09 AM | #16 | |
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01-28-2013, 11:13 AM | #17 | |
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They dont have time to stop the line and setup the paint machines for some custom color, every single car that was produced that day would double in price due to the delays incurred by such an action. |
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01-28-2013, 11:23 AM | #18 |
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01-28-2013, 12:01 PM | #19 | |
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Audi Exclusive is just more advanced the BMW Individual, from an affordability perspective. But both can be greatly customized. Even power output can be customized, but that is "top-secret" and all these personalisations are very costly. Porsche (Exclusive), Ferrari (Tailor-Made) and McLaren (MSO) offer even more, and are more often demanded by clients. Japanese have very little personalisation from factory, at least in other countries than Japan. Just look at the Lexus LS. |
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01-28-2013, 12:13 PM | #20 | |
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If someone has evidence otherwise, please correct me. |
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01-28-2013, 01:12 PM | #21 |
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There's no reason why you can't add custom colors on the main paint line. The guns are fed from a manifold of sorts that has each of the available colors feeding it. It changes color from car to car as they roll down the line. All you need to do is have an extra "custom" circuit that's fed with the custom-colored material. Piece of cake with almost no extra effort. Load up the custom mix at some point prior to the target shell's scheduled time, shoot the color when it gets there, then disconnect/clean after it's done. I'm sure things aren't quite as automated for the bolt-ons, but they could be shot anywhere, at any time.
The days of "today we're doing white cars" are long over. And to the OP, there has been technology in the specialty refinish market for years that uses a clear base stock and automated mixing. The raw pigments are mixed directly into the base stock automatically to achieve the desired mix based on a predefined formula or for spec-based color matching. Refinish is MUCH more of a challenge because you're often trying to match a weathered finish. OEM finishing is a cake walk in comparison. Last edited by BavarianFanatic; 01-28-2013 at 01:28 PM.. |
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01-28-2013, 07:20 PM | #22 | |
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