Should Audi change its slogan?

Tyga11 · 06-01-2022, 11:56 PM

Was just thinking about this because I saw BMW commercial and had no idea what Audis was before I googled it. Nothing against the brand but thought it was interesting

________ · 06-02-2022, 12:22 AM

Yup, that made sense.

Dang3r · 06-02-2022, 04:43 AM

I didn't get it, the slogan from Audi is quite different to BMW (afaik) and why do you think about it?

Wolf 335 · 06-02-2022, 07:57 AM

Quote:

Originally Posted by Tyga11

Was just thinking about this because I saw BMW commercial and had no idea what Audis was before I googled it. Nothing against the brand but thought it was interesting

What in the blue hell are you talking about?

ShopVac · 06-02-2022, 08:19 AM

Audi's slogan of Advancement through technology? Why would they need to change that?

KennyFSU · 06-02-2022, 09:11 AM

Are you Audi your mind??

TheWatchGuy · 06-02-2022, 09:23 AM

unless audi's slogan is "drive slow in the fast lane and fling poop at your neighbors" I dont think they are similar to BMW's slogan

G35POPPEDMYCHERRY · 06-02-2022, 09:25 AM

this hurts my head early in the morning

Tyga11 · 06-02-2022, 10:51 AM

Quote:

Originally Posted by ShopVac

Audi's slogan of Advancement through technology? Why would they need to change that?

Because no one knows what it is?

Shredicus · 06-02-2022, 11:29 AM

Quote:

Originally Posted by Tyga11

Because no one knows what it is?

"Vorsprung durch Technik" is fairly ubiquitous and honestly a little more genuine than BMW's slogan these days.

G35POPPEDMYCHERRY · 06-02-2022, 11:58 AM

Quote:

Originally Posted by Shredicus

"Vorsprung durch Technik" is fairly ubiquitous and honestly a little more genuine than BMW's slogan these days.

haha a base bmw is hardly the ultimate driving machine anymore.

my sisters e90 325i feels more connected than my m3

Tyga11 · 06-02-2022, 03:53 PM

Quote:

Originally Posted by Shredicus

"Vorsprung durch Technik" is fairly ubiquitous and honestly a little more genuine than BMW's slogan these days.

The point of marketing is to know what the slogan is...I guarantee you that you had no idea prior to googling it and if you did, you were the only one in this thread.

BMWGUYinCO · 06-02-2022, 03:56 PM

Quote:

Originally Posted by Tyga11

The point of marketing is to know what the slogan is...I guarantee you that you had no idea prior to googling it and if you did, you were the only one in this thread.

Agreed - I had no idea what it was for Audi - had to Google it. So therefore, poor marketing.

Tommy-G · 06-02-2022, 03:58 PM

I was at a BMW conference once and they told us to yell out slogans of popular companies. Point was many companies change their slogans and no one knows what it is but BMW had the same slogan since the 70's and everyone instantly knew it. AND we were all BMW employees but....you get the point

ryan stewart · 06-02-2022, 04:04 PM

Quote:

Originally Posted by G35POPPEDMYCHERRY

haha a base bmw is hardly the ultimate driving machine anymore.

my sisters e90 325i feels more connected than my m3

The thing is, while they move away from it, everyone else seems to move FASTER, so they still end up being (as far as mass market sedans are concerned) still the better drivers.

No matter how bloated your M3 feels its still probably the best 4 seater to crush an apple on an apex with.

Tyga11 · 06-02-2022, 04:14 PM

Quote:

Originally Posted by ryan stewart

The thing is, while they move away from it, everyone else seems to move FASTER, so they still end up being (as far as mass market sedans are concerned) still the better drivers.

No matter how bloated your M3 feels its still probably the best 4 seater to crush an apple on an apex with.

I have COVID but I drove a Polestar last week and that thing is a complete boat. I have no idea how they expect people to pay $150K for them?? Felt like I was driving a 1967 Chevelle lol

________ · 06-02-2022, 04:50 PM

The gist then is, “Tyga11 doesn’t know what the 50 year old Audi slogan is, so they should change it.”

That also makes sense.
If they change it, then you’ll know. How? “Cause”

cmyx6go · 06-02-2022, 05:10 PM

Quote:

Originally Posted by Tyga11

I have COVID but I drove a Polestar last week and that thing is a complete boat. I have no idea how they expect people to pay $150K for them?? Felt like I was driving a 1967 Chevelle lol

Help me understand how you compare a Polestar to a muscle car. Not being an asshole, honestly curious. And I’m sorry you have COVID but what does that have to do with it?

CTinline-six · 06-02-2022, 05:13 PM

Audi: The other Volkswagen.

TheWatchGuy · 06-02-2022, 05:37 PM

Quote:

Originally Posted by cmyx6go

Help me understand how you compare a Polestar to a muscle car. Not being an asshole, honestly curious. And I’m sorry you have COVID but what does that have to do with it?

its tyga. thats the only explanation needed

infinitekidM2C · 06-02-2022, 06:53 PM

Your well reasoned argument convinced me. So yes.

GuidoK · 06-02-2022, 07:04 PM

Quote:

Originally Posted by Tommy-G

but BMW had the same slogan since the 70's and everyone instantly knew it

Audi also has had the same slogan "Vorsprung durch Technik" since 1971 (in europe at least, don't know how long in the US)

TBH the Audi slogan is probably the only one I know regarding car brands to be old and have been used for ages next to BMW (Freude am Fahren).

VW ("das Auto" I believe) and Mercedes ("das Beste oder Nichts") are afaik from this millennium (and I think most car brand slogans I can think of aren't that old...).
Except for maybe Jaguar's "Grace Space Pace", a really old slogan (50's) but I don't know if that's even Jaguar's official slogan.

06-01-2022, 11:56 PM	#1
Tyga11 Lieutenant Colonel 3236 Rep 1,606 Posts Drives: M4 Comp Join Date: Jul 2019 Location: Arizona iTrader: (0)	Should Audi change its slogan? Was just thinking about this because I saw BMW commercial and had no idea what Audis was before I googled it. Nothing against the brand but thought it was interesting
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06-02-2022, 12:22 AM	#2
________ ________ 4159 Rep 2,301 Posts Drives: ________ Join Date: Sep 2018 Location: ________ iTrader: (0)	Yup, that made sense.
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06-02-2022, 04:43 AM	#3
Dang3r Schmollbraten 12512 Rep 1,985 Posts Drives: M4CPC // HP4 Comp. Join Date: Jun 2015 Location: Liandri Central Core iTrader: (0)	I didn't get it, the slogan from Audi is quite different to BMW (afaik) and why do you think about it? __________________ Citizen of ///M - Town, where too much is just right Some say, that my scrotum has its own small gravity field and when Im slowing down that brake lights come on at my buttox
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06-02-2022, 08:19 AM	#5
ShopVac Not willing to take advice 4053 Rep 1,528 Posts Drives: F82 M4 - 6MT Join Date: May 2010 Location: PA iTrader: (1) Garage List 2018 BMW M4 [9.83] 2023 Genesis GV70 [6.50] 2018 Abarth 124 Spider [10.00] 2014 Audi S4 [6.50]	Audi's slogan of Advancement through technology? Why would they need to change that? __________________ Proud owner of 4 Turbos and 1 Supercharger
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06-02-2022, 09:11 AM	#6
KennyFSU Captain 1104 Rep 736 Posts Drives: Lexus RC F Join Date: Nov 2019 Location: Florida iTrader: (0) Garage List 2016 BMW F22 M235xi [0.00] 1991 Suzuki Intrude ... [0.00]	Are you Audi your mind?? __________________ Estoril Blue E36M3 Mineral Grey M235ix/12.02 @ 115 Ultra White Lexus RC F
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06-02-2022, 09:23 AM	#7
TheWatchGuy Colonel 3905 Rep 2,524 Posts Drives: 335xi Join Date: Mar 2018 Location: CO iTrader: (0)	unless audi's slogan is "drive slow in the fast lane and fling poop at your neighbors" I dont think they are similar to BMW's slogan __________________ @drunkcowatches on ig Am I a watch guy, or do i watch guys?
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06-02-2022, 09:25 AM	#8
G35POPPEDMYCHERRY Banned 4999 Rep 4,139 Posts Drives: F80 Join Date: Dec 2015 Location: Philadelphia iTrader: (1)	this hurts my head early in the morning
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06-02-2022, 03:58 PM	#14
Tommy-G Captain 4491 Rep 694 Posts Drives: 2015 435 Vert Alpine White Join Date: Apr 2010 Location: Bradenton FL iTrader: (0)	I was at a BMW conference once and they told us to yell out slogans of popular companies. Point was many companies change their slogans and no one knows what it is but BMW had the same slogan since the 70's and everyone instantly knew it. AND we were all BMW employees but....you get the point
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06-02-2022, 04:50 PM	#17
________ ________ 4159 Rep 2,301 Posts Drives: ________ Join Date: Sep 2018 Location: ________ iTrader: (0)	The gist then is, “Tyga11 doesn’t know what the 50 year old Audi slogan is, so they should change it.” That also makes sense. If they change it, then you’ll know. How? “Cause”
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06-02-2022, 05:13 PM	#19
CTinline-six Hoonigan 6849 Rep 3,000 Posts Drives: '09 328i, '98 Wrangler Join Date: Dec 2016 Location: Connecticut iTrader: (0) Garage List 2009 BMW 328i N51 [0.00]	Audi: The other Volkswagen. __________________ "Yeah, but your scientists were so preoccupied with whether or not they could, they didn't stop to think if they should." -Dr. Ian Malcolm, Jurassic Park
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06-02-2022, 06:53 PM	#21
infinitekidM2C Major General 4207 Rep 5,728 Posts Drives: 2019 M2 Competition Join Date: Nov 2007 Location: Orange County, CA iTrader: (4) Garage List 2019 M2 COMPETITION [9.50] 2008 135i (my old car) [7.39]	Your well reasoned argument convinced me. So yes.
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