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      10-02-2018, 04:40 PM   #1
heinzena
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Media Embargo

I thought the media embargo ended on 10/1. I was expecting to see a flood a videos yesterday and today. I just want to hear the dang exhaust (US 40i M-Sport)! Lol.

Anyone have any input?
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      10-02-2018, 04:50 PM   #2
ScottMZ3
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It was actually lifted back on the 26th. There are a ton of driving reviews available, however they were all done at a BMW press event. And all the cars were essentially identical colors and specs.

Since customer deliveries might not happen until 11/15, it might still be a little while before we start to see more varied reviews unfortunately.
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      10-02-2018, 05:58 PM   #3
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I have been vocal on ripping BMW for trying to control the message. That worked before the Internet.

All they have done is kill the buzz over an important new vehicle for them and also left their dealers without X5s to sell.

Now sure who the marketing genius is, but they really messed this up.
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      10-02-2018, 06:00 PM   #4
heinzena
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Agree. Why not create a buzz in the upcoming weeks and months? Get people so excited they feel they must go buy one. Wonder if they anticipated production issues.
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      10-02-2018, 09:13 PM   #5
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I wonder if there are really not that many folks that have been following the x5 and looking to order. It may be there is still to much 2018 inventory out there.
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