BMW advert banned by the ASA

Tengocity · 04-26-2017, 02:39 PM

What a lot of nonsense!

https://www.autocar.co.uk/car-news/n...ising-watchdog

Car adverts got a lot more boring since they weren't allowed to make the main message about speed

TouringPleb · 04-26-2017, 04:38 PM

Apparently a single complaint is enough to get an ad banned!

I can't remember which campaign it was, but one very high profile ad seen by millions had 3 complaints, they were upheld and it got pulled.

Watsey · 04-26-2017, 04:47 PM

On the basis that a company can't, realistically, be banned from advertising I'd brief the BMW marketing department to run a long-term campaign of one-off ads all based on vehicle dynamics : performance, handling, braking, overtaking manoeuvres (well, maybe); you get the picture.

For each ad that the ASA bans BMW's internal reply would be "so what, we've already placed the next three ads". Revenues from increased sales to the real driving customers will pay for any fines...

Kal101 · 04-26-2017, 05:48 PM

;QUOTE BMW dismissed this as ‘advertising puffery’ according to the ASA.

Brilliant phraseology there from The Bavarians.

Darth Helmut · 04-26-2017, 06:05 PM

Quote:

3.7sec to 62mph acceleration figure

Fuck-a-doodle-do! If I had built a huge car like that, I'd want to advertise it akin to having a 12" cock!!

BMW could well play on it by advertising it thus; 'Banned for being so fucking fast'

Quote:

The complainant also questioned BMW’s use of language in the advert’s strapline, and said that the phrasing condones driving irresponsibly

Driving any American designed car is irresponsible due to it coming from the 'John Deere' design house. Doubt they get their arse out of shape for any of their quim-mobiles.

Wonder if the ASA took exception to this home grown ad?
Dodge Challenger advert 2009

"BMW - Invading the USA like Poland in '39. Our cars are BlitzKrieg!". Prob why I'm not in advertising

ciscopete822 · 04-27-2017, 03:11 AM

ASA (Advertising Stupid Acceleration)

philiper1 · 04-27-2017, 03:17 AM

not the first one to be banned though!

https://www.driving.co.uk/news/news-...nsafe-driving/

Bibbles · 04-27-2017, 04:26 AM

Quite a good advertising strategy, one advert in a paper that gets banned and then you get additional advertising and columns inches in car magazines and other papers. They probably complained themselves.

04-26-2017, 02:39 PM	#1
Tengocity General 8567 Rep 19,982 Posts Drives: 911, Cayenne Turbo, Disco 4 Join Date: Sep 2013 Location: Crieff, Perthshire, Scotland iTrader: (0)	BMW advert banned by the ASA What a lot of nonsense! https://www.autocar.co.uk/car-news/n...ising-watchdog Car adverts got a lot more boring since they weren't allowed to make the main message about speed __________________ Current: Porsche 911 991 C4S, Porsche Cayenne Turbo, Land Rover Discovery 4. Gone...G01 X3 M40i, Cayman S 987, F31 340i, Cayman GT4, F82 M4 CP, Lotus Exige V6, G20 330e, F30 330e, Boxster S 987, F31 335d, Mini Cooper SD, E89 Z4, E90 330d 320d, E60 520d, E46 330d 320d, MX5s, E30 325i
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04-26-2017, 04:38 PM	#2
TouringPleb Brigadier General 4372 Rep 4,230 Posts Drives: SRB 440i GC Join Date: Jan 2014 Location: Cambs iTrader: (0)	Apparently a single complaint is enough to get an ad banned! I can't remember which campaign it was, but one very high profile ad seen by millions had 3 complaints, they were upheld and it got pulled.
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04-26-2017, 04:47 PM	#3
Watsey Major General 6416 Rep 8,500 Posts Drives: F31 330D sDrive M Sport Join Date: Jun 2015 Location: On sabbatical. iTrader: (1)	On the basis that a company can't, realistically, be banned from advertising I'd brief the BMW marketing department to run a long-term campaign of one-off ads all based on vehicle dynamics : performance, handling, braking, overtaking manoeuvres (well, maybe); you get the picture. For each ad that the ASA bans BMW's internal reply would be "so what, we've already placed the next three ads". Revenues from increased sales to the real driving customers will pay for any fines... __________________ Current : F31 330sD, remapped, Ohlins Road & Track, Millway camber plates, Quaife LSD, Stoptech brakes + Pagid RSL1 pads all round, Weichers front strut brace, Eibach front & rear anti-roll bars, Michelin MP4S.
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04-26-2017, 05:48 PM	#4
Kal101 Major General 3105 Rep 7,032 Posts Drives: 335xd Msport + Join Date: Jan 2014 Location: West mids!!!! iTrader: (0) Garage List 2015 Bmw msport + 3 ... [0.00]	;QUOTE BMW dismissed this as ‘advertising puffery’ according to the ASA. Brilliant phraseology there from The Bavarians. __________________
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04-27-2017, 03:11 AM	#6
ciscopete822 Major 575 Rep 1,155 Posts Drives: RS6 , 840i and others :P Join Date: Jan 2014 Location: Aylesbury iTrader: (0)	ASA (Advertising Stupid Acceleration)
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04-27-2017, 03:17 AM	#7
philiper1 Colonel 771 Rep 2,468 Posts Drives: F21 M135i LCI Join Date: Jan 2014 Location: Norfolk iTrader: (1) Garage List 2006 BMW Z4 Coupe [0.00] 2016 BMW M135i [0.00]	not the first one to be banned though! https://www.driving.co.uk/news/news-...nsafe-driving/ __________________ Current: F21 M135i Mineral Grey and few options Previous: F30 320i XDrive, E85 2.5i, E21 323i
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04-27-2017, 04:26 AM	#8
Bibbles Banned 779 Rep 1,228 Posts Drives: G31 540i MPPSK Join Date: Jul 2014 Location: Herts iTrader: (0)	Quite a good advertising strategy, one advert in a paper that gets banned and then you get additional advertising and columns inches in car magazines and other papers. They probably complained themselves.
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