11-07-2013, 01:38 AM | #1 |
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What is the most profitable BMW M model?
Does anyone know? Any of you insiders able to share which of the M3, 5, 6 is the most profitable, per unit?
Last edited by paddy335; 11-07-2013 at 02:08 AM.. |
11-07-2013, 02:34 AM | #2 | |
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You might need to refine your question to include E90 and E92. Why? The huge importance of volume on price in manufacturing. The E90 is built on a chassis of a very high volume car globally as compared to the E92. Some of these models have a full order of magnitude of difference in production volumes and that in turn has a big effect on the cost of manufactured and purchased components.
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11-07-2013, 08:12 AM | #5 |
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i think the answer would depend on a few things (which perhaps others can weigh in on):
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11-07-2013, 09:08 AM | #6 |
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11-07-2013, 10:00 AM | #7 |
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11-07-2013, 11:44 AM | #8 | |
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Bespoke usually means custom, individually made to your exact specifications. Now: Does the E92 seem more bespoke than other M cars? Just the opposite I think. |
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11-07-2013, 11:58 AM | #9 |
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Profit per unit I would guess the current M5 due to it's high price, modded production engine and chassi of a high volume car. The X5M has similar cost advantages but is produced in smaller numbers. The E9X has the S65 which is likely very costly in relation to the sale price of an E9X M3 eating on the profit.
For standard cars the E60 contributed with over 50% of BMWs overall margin, not sure how those figures are with the F10. Overall profit contribution from Ms I would guess comes from the M3 due to it's relatively higher sales volume. Last edited by solstice; 11-07-2013 at 12:04 PM.. |
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11-07-2013, 12:42 PM | #10 |
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OK...now use your understanding of the word bespoke, and read his post again. He specified that the E92 was "more bespoke (use "more custom" or "more made to exact specifications") to the post he was answering about which model of the E9x he meant. Was it really indecipherable to you what he was saying? Or are you trying to hijack the thread into a discussion of suits and Sea Island cotton shirts?
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11-07-2013, 01:12 PM | #11 | |
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If your point though is that the E92 is more bespoke than the E90, I'm not I'd agree with that either. Not that I'd outright disagree, just that I don't think there's a clear answer one way or another. I suspect with far fewer E90 M3s sold than E92s, that more of them may have been ordered though. |
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11-07-2013, 01:20 PM | #12 | |
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11-07-2013, 01:32 PM | #13 |
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I think the margins on the 1M were pretty high being that is was a high priced car with parts they already had. Next I would think the M6 because of its premium over the M5.
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11-07-2013, 01:56 PM | #14 | |
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Now, back to determining which is the most profitable.... (the question being stimulated by that hilarious news recently that the Bugatti Veyron made a cheeky little $7M loss per unit) |
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11-07-2013, 03:49 PM | #15 |
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With all of the stats that get tossed around this place, I would have thought this would have been answered already rather than playing the game of "Conjecture Spector".
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11-07-2013, 04:54 PM | #17 | |
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I suppose it is stretch to expect BMW insider input to this discussion. |
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11-08-2013, 11:35 AM | #19 | |
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But if you're talking pure overall profit, we probably need to factor in volume. I'd say the M3 wins there. Same as I'd tend to guess that the 328 is probably the most overall profitable car due to volume, at least in the US. Time to pull out quarterly reports and financial statements to be sure! |
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11-08-2013, 02:21 PM | #20 |
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Would you be surprised to know its the X6 M.
This is considered as the "volume" M model it sells in high numbers globally and is a high profit vehicle. And you wonder why the X6 and X6M are being replaced? Why there is going to be an X4 and X2? And why competitors are currently developing their X6 Competitors? The X6 and X6M are a license to print money.
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11-08-2013, 02:31 PM | #21 | |
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11-08-2013, 02:39 PM | #22 |
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China and Brazil also.
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