BMW Announces X5 U.S. Price Adjustment (effective Jan 5, 2015)

[Jason]

BIMMERPOST NEWS

BMW Announces Price Adjustment in the US

5
COMMENTS

Tweet

BMW Announces Price Adjustment in the US

New prices effective January 5th, 2015.

Woodcliff Lake, NJ – January 2nd, 2015… BMW of North America today announced a modest inflationary price increase for some Model Year 2015 vehicles, effective January 5th, 2015. The Destination and Handling fee for all models is $950 and is included in the following list for current and new prices.

Please note that there are no price changes for other models.

[hyde]

I wouldn't call $700 modest, but it shows how strong the X5 sales still are.

[wjbender]

Originally Posted by hyde

I wouldn't call $700 modest, but it shows how strong the X5 sales still are.

Yet so many of us are getting invoice deals - glad i got my order in late 2014

[hyde]

Originally Posted by wjbender

Yet so many of us are getting invoice deals - glad i got my order in late 2014

This is my take, and I may be wrong to assume this way;
Invoice deal is what BMW sells it for (in theory), anything above Invoice is what dealer makes.. So in the end, BMW gets what it wants for it, and it is able to sell. The only thing I can say is that BMW is possibly compensating dealers for good sales numbers, which is why many dealers are willing to go that low. After all, invoice price of X5 is a lot more attractive then invoice price of 3 series when compared against MSRP, or at least the illusion of it.

[wjbender]

Originally Posted by hyde

This is my take, and I may be wrong to assume this way;
Invoice deal is what BMW sells it for (in theory), anything above Invoice is what dealer makes.. So in the end, BMW gets what it wants for it, and it is able to sell. The only thing I can say is that BMW is possibly compensating dealers for good sales numbers, which is why many dealers are willing to go that low. After all, invoice price of X5 is a lot more attractive then invoice price of 3 series when compared against MSRP, or at least the illusion of it.

I do know that most dealers make a substantial portion of their income from service, but it doesn't seem logical that they would sell cars for their cost. they must be getting some other compensation from BMW.

[Doanster]

There is always trunk money, whether in "marketing support" or other terms from corp. "We're taking a loss on this deal!" is the tried and true line we always hear from dealers, right?