[MarkDemma]

The irony, of course, is that the advert invokes "option 1" as being sheep that do things like everyone else does or "option 2" as doing your own thing a unique way ... because we are seeing the OLD way of BMW being the only car maker to offer a small car with RWD / i6 engine / manual option giving way to offering yet another FWD / 4 / no manual offered just like everyone else.

[fastboatster]

Originally Posted by Conissah

I think you're over looking the fact that the majority of people who buy / lease the "lower end" BMW's do it purely for the badge. Highly doubt anyone will be cross shopping the 2GC with a WRX. If those were my only 2 options, I would gladly take the former... Subies have been using the horribly outdated EJ for decades now.

The 2GC is going to be driven by the young crowd who wants a status symbol, and something to beat on from red light to red light. I'm thinking spoiled high school kids or fresh college grads, which somehow plays PERFECTLY with the ad... Interesting.

Yep, junior hr associate will now be able to lease something with BMW badge and not limited to an A3.

[classyfast]

Nope. This ain't it

[Artemis]

The possible sequel ("Part 2") of the ad: the visitor kindly tells the sales person behind the counter: "Thanks for the information. I'll give it a thought." and leaves the shop.

[GenXer]

Isn't OPTION 2 a morning after birth control pill?

https://www.webmd.com/drugs/2/drug-1...2-oral/details