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There is a market for a house-work-house cars like Golf, Focus, A3, AClass etc. Bmw juts whants a piece of this market. With this 1series - they are going to have it, if priceses will not be insane. Most of production will a FWD / small engine / low trim units , targeted for EU.
I, personally, like the pictures i saw, and I think 2.0+awd will be a great fun to drive.
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