Ummm, they represent the price with an assumed/estimated dealer markup, which is total BS. I have never seen any other publication represent the price of the M3 as what some CA dealers MIGHT charge, and the markup is only at the launch, not for the whole first year of the vehicle.
Then, they go on to award the winner and backup their decision by saying the M3 is overpriced and such, more BS. I hate when people make up a stat, then later use that stat to bolster their argument.
I did like the resolution of the video.