Quote:
Originally Posted by Actor
http://www.autocar.co.uk/car-news/de...tails-revealed
Guys,
For those who think BMW is "cashing in" with the M badge on lesser bimmers, seems like Mercedes are doing the same with the AMG line. I would assume that the marketing men want brand-identification for people who are aspiring to but cannot yet afford the AMG/M cars.
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Yes indeed --- no different than Audi with the S line, or the F sport with the IS and Lexus. Its that middle ground offering for the masses.