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I ordered a 2019 540ix M sport (loaded) in Oct and got a 13% discount based on Dec incentives and Costco discount. I would expect the same or better on a 2018 or a 7-10% discount on 2019. You have to look carefully because a lot of 2018 options are standard for 2019. I got mine from BMW Sterling in VA. Ralf was my CA. Highly recommend.
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