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Profit per unit I would guess the current M5 due to it's high price, modded production engine and chassi of a high volume car. The X5M has similar cost advantages but is produced in smaller numbers. The E9X has the S65 which is likely very costly in relation to the sale price of an E9X M3 eating on the profit.
For standard cars the E60 contributed with over 50% of BMWs overall margin, not sure how those figures are with the F10.
Overall profit contribution from Ms I would guess comes from the M3 due to it's relatively higher sales volume.
Last edited by solstice; 11-07-2013 at 12:04 PM..
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