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      08-29-2020, 03:10 PM   #38
heavyD^2
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The Aztec easily as it was DOA. Bob Lutz mentions that GM rejected the market research and released it despite it being the worst vehicle they ever brought to a product clinic;

Quote:
Early on, the Aztek obviously failed the market research. But in those days, GM went ahead with quite a few vehicles that failed product clinics. The Aztek didn’t just fail—it scored dead last. Rock bottom. Respondents said, “Can they possibly be serious with this thing? I wouldn’t take it as a gift.” And the GM machine was in such denial that it rejected the research and just said, “What do those a**holes know?”
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