BMW messed up the things really bad.
In top of all the mix and match between the series and platforms, they also put on their Canadian configurator main page real M's with the non M's models.
An M package doesn't mean M.
Why they couldn't put an S from Sport or whatever letter in there if they want it to make a "middle class" model?
So practically, in my opinion, they literally washed "the most powerful letter in the world" and diluted the perception of the M. Like, pretty bad!
And they did it themselves!