[Brookside]

My gut feeling is that Sedona Red has been rejiggered a coupla times.
Compare eg the early press photos...very likely shot in the winter/007 to the staged mini-press debut this month in Munich.
The fact that there's an inside controlled environment vs a natural setting is pretty much a wash-
there's probably more artificial light cast onto the car in the desert setting than the Munich 1er rave.



Note the shadow the 1-er throws in the Mojave shot!
I wish they wouldn't do that, it only points to the artificiality of the setup when actually in these early shots I think most people are looking for verisimilitude.
& I definitely agree Hugo, the deeper the red the better. btw- are you using a printed Pantone guide or digital?