Quote:
Originally Posted by Mrgunfun
This is so messed up, BMW should sort things out here.
Why would we have 2 different drive-train within one model 2er?
Front wheel and rear wheel 2 series at the same time/generation?
From marketing perspective, this is really terrible..
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The short answer to that is that they determined that they needed to move their volume models in the small vehicle range to a more space efficient and lower cost platform in order to compete against similar products from other manufacturers, while at the same time they could not afford to abandon RWD for the lower volume enthusiast coupe form factor because that would risk alienating core customers.
If insiders are to be believed, there was a non-trivial contingent in the company that supported moving the coupe (and convertible, if it were not being EOL'd) to FAAR. But they were outnumbered by those who wanted to move it to CLAR instead.