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To echo most of the above BMW obviously felt that
a. research determined that 340 buyers looking for the big engine were typically searching for the sportiest variant at that price level
b. there was demand for even sportier performance/exhaust/power even among those who did not opt for track pack or MPPSK (buyers wish they would have)
c. take rates on the track pack with msport brakes and MPPSK were higher than expected (considering dev was probably well underway this was likely a confirmation data point not driving force)
Its pretty clear these were universal observations among the german brands over the last 5-10 years as audi reconfigured its S and RS relationship to position the S cars against the 335/340. MB moved the C400 to AMG badging and bodykit as C450 then C43 along with more sport oriented setup. And at LCI the F30 340 moved the msport package to the standard configuration (someone would really have to go out of their way to get a luxury line 340)
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