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BMW has a huge amount of data on option take rates for the F30 340i that they can sift through. I'd guess a significant percentage of the 340i's sold had the M-sport package which would rationalize their decision.
I'd also be interested in knowing the distribution of 320i/330i/340i sales in the US. I see 340i's once in a while in Boston, but 90% of the 3 series I see are 4 cylinders. I'd guess 340i production numbers are significantly less than their 4 cylinder counterparts.
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