The 1 Series was that nimble, budget friendly, RWD (with true xDrive if you need it) enthusiast little car. It never made it in North America. Shame!
The 2 Series supposed to be that replacement for over the pond people, even if we never got that hot hatchback.
Now, the 2 Series (except the Coupe) is a nowhere design wannabe that brings nothing new to the table and has no BMW ingredients. Shame!
They are pushing, screaming and defending their new design language all over, yet, they are deaf to peoples reaction. Good for you BMW, sometimes a wakeup call is need it. Except some will go for good...
VW/Audi group is happy... believe me.