I think the platform was aimed more at non BMW (hardcore) fans giving the S3, golf r and A35 peeps an alternative and maybe also targeting the 2 series and 3 series buyers..
I must admit I was sceptical about owning a BMW with the new platform but it made sense after taking my M135i for a test drive.
The M235i I'm not a big fan of the rear end but it does look good.. when it gets going..
Who can complain when you're getting these goodies at a fairly reasonable price.
B48 engine with a bigger turbo, strengthen pistons, conrods and bigger main barings
Upgraded cooling
M specific tuning
M sports brakes
M sports seats
M sport exhaust
M aerodynamics
M suspension
Or maybe just everything is labeled as M lately but I like it.
If I was to nitpick I would prefer the AWD to send a little more power to the rear rather than the 50/50 split.