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Originally Posted by MarcelM1
Let's face it, one of the main reason people bought the 1-Series was because of the RWD and in case of the M135/140i, the straight 6.
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Of a handful of self-selecting enthusiasts, sure. Of the other 95% of the customer demographic, around 80% did not know the car was RWD.
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In my opinion there is no way that they are going to outdo Audi on the interior department so what's left is the handling of the car in which they need to shine. And even if they manage to blow Audi and Mercedes out of the water handling wise with that platform, it'll be hard to justify a purchase for the average joe.
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Funny how that - handling - isn't important to the so-called "enthusiasts" here. Or at least, the ones who want BMW to fail, so they can go and buy an Audi with all the mid-corner adjustability of the Santa FE express.