Quote:
Originally Posted by MikeT
Yikes, I thought I was being pessimistic when I said $29,950 for the 128i and $34,950 for the 135i. If they really do come in at $33K & $38K respectively, I can't imagine these cars selling very well at all. A lot of buyers would say, "Geez, at these prices, I may as well just get the 3-series." Of course, perhaps that's exactly what BMW wants to happen.
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The whole purpose of the 1er is to get new butts into BMW seats that can't afford the 3er.
Then... up-sell them later.
JMO, but $3k diff isn't enough to accomplish that goal.
I think it needs to be in the $5k range