Quote:
Originally Posted by heavyD^2
Too many of you seem to think that BMW's main competition is Porsche. It's not. Audi and MB are their main competition as BMW is not a sports car company like Porsche. They are in the business of selling passenger vehicles that happens to offer some performance vehicles on the side. Heck BMW really doesn't even offer a high end sports car like Audi (R8). "You know I really love the R8, the sound of the V10, the exotic looks, the acceleration but I can't get past the fact that they sell the FWD A3" said nobody ever. IMO too many of you seem to be a little out of touch with the fact that it's volume people pushers that sustain BMW and not the M cars.
I can totally understand the thinking that offering FWD sedans tarnishes the brand but BMW's main competition took this leap years ago and have been profiting from it so it's hard to fault BMW for trying to expand their market because in the marketplace standing still usually means you are being left behind.
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Getting new customers into the BMW brand is probably another big reason luxury car OEMs make lower priced FWD based vehicles. The problem I think is that if you make the product too cheap (quality wise), you will lose them forever.