I had a Jet Black 330i (e90), and it looked great when it was clean. I believe on the JB it shows swirl marks (spider web) on the car much more than the MR would. Furthermore, I would believe the MR would look more nice than the JB if they were dirty.
tl;dr:
JB = you have to work to keep it looking "clean"
EDIT: Didn't see Gkap's response, but he's right... it's your choice! Me personally, I want AW next! Non-metallic colors are more appealing to me on bimmers for some reason, maybe it's the flat look of the color.
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[N51]BMW Perf. Grilles - Debadge - AA exhaust - OEM M Sport front bumper {Euro Style: Reflectors shaved off} - Medium tint - Custom Headlights - BBS LM Reps 19x8 ET32 19x10 ET30 [LCI]
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