I got my Inside Track from Tirerack.com last week and I saw 2 new tires that seems odd...
One is this:
http://www.tirerack.com/tires/tires....ECSTA+DX+Aroma
the "rubber smell" is replaced with a subtle scent of fresh lavender...
I can see women into cars using this...
Another one is colored burnout smoke in red...blue...and yellow...
for burnouts and drifting...
http://www.tirerack.com/tires/tires....+Colored+Smoke
I can see ricers using this now...