Quote:
Originally Posted by Germanauto
This is the crux of the problem.
BMW wants to chase volume to keep up with competitors and the only way to do that is to appease people who want the "image" of a BMW but not all the baggage that goes with it (historically, stiff suspensions, heavy tactile steering, etc.). BMW has become too big a company to connect with customers the way they used to.
I'll be in the market for a new car in roughly 3 yrs time. If the 340 disappoints me I certainly won't return to BMW. It really pains me to say that. For as flawed as the Giulia is, if I smile more when driving it then it will be my choice.
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I really don't think BMW even has a distinct "image" any more.