Quote:
Originally Posted by pharding
This incentive is geared toward those leasing a BMW whose lease is ending. There is a strong likelihood that incentive will happen shortly according to informed sources. The goal for BMW is to retain those existing customers so that they don't wander off to Audi or MB. Once they are gone they are more difficult to get back. Lease customers are desirable because they lease cars every 3 years. This much greater frequency than those who purchase or finance their cars.
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Thanks for the insight. This is my situation exactly - so what might the incentive be, lower the price of options or MSRP a bit or better MF? I know there's no use planning on it now until we see the deal, but I'm just curious as to what they've done in the past...