So BMW finally figured out how to make the MINI brand profitable - take the MINI logo off, add a parts bin BMW / generic body, then (most importantly) add a BMW logo.
But this won't work too much longer since vehicle brand identity (and vehicles period) aren't that interesting to very young generations.
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2012 Jet Black E82 135i, DCT, PPK, MHD Stage 1 , VRSF UCP, HPF FMIC, Racing Dynamics LCP, Liqui-Moly leichtlauf high tech 5W-40.
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