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Model wise good move, platform wise stupid move.
BMW should keep the RWD platform with AWD option as a replacement for the legendary E46.
I cannot believe that nobody in the BMW structure can see the things differently:
"Hey, we should not compete with Mercedes or Audi FWD entrance models. Let's make a smaller 3 series with a RWD platform and AWD option, a vehicle that will put our legacy back on track and bring the smiles back on customer's face."
What an opportunity to blow in a different direction with quite some benefits. Many will jump on a such vehicle leaving Mercedes and Audi in the rear view mirror since the driving experience will be better.
I don't think that it will take customers from 3 series. Who doesn't want a 3 series doesn't want a 3 Series. and if the 2 series becomes the main seller what is wrong with that? better sell a 240i RWD GC than have the customer leaving the brand.
So many voices craving for a E46 revival, and nobody is listening. How dumb is that?
This is a sheep attitude and I blame them for it. if I will have the chance to work for BMW I will have some very gutsy moves but I can guarantee success and profits; and a proper image rehabilitation.
A GC RWD/AWD will be a wise and popular choice for so many.
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