You're not reading it wrong, but I've never seen that in any brochure. The brochure I have does not even show the Heated Seats on the options pages, just a mention with ZCW.
I also noticed that your brochure does not include 335xi and mine does, so perhaps you have an early version or a non-North American version?
Interesting question. It would be cool to find out there were more options, just because...
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I think it is bad luck to be superstitious
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