Quote:
Originally Posted by phantom7835
There was a time barely a decade ago when nearly every BMW for sale could be considered an enthusiast car
What's left now? The M2 and the M3/4? And who knows how long those will last before the bean counters get their hands on them
The 1/2 series was awesome and they slit its throat to try to save mini
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You are correct. But it was a decade ago, you have to move along with times. That type of philosophy won't work today. They have to appeal to the masses, so they can continue to offer vehicles like the M2, M3/M4. Companies have to adopt, and tailor there products to what the majority of people who buys there product want, that’s how they stay relevant. Or you end up like blackberry for example.
The newest trend are the EVs & autonomy, So now they have to adapt, research and develop the tech, so they can stay, competitive, relevant and stay in business.