Quote:
Originally Posted by SCOTT26
To understand how it is approached and delivered.
BMW MSport and MPerformance are bookends to BMW M.
Sub-Brands within a Brand. With BMWM being a sub-brand of BMW along with BMWi.
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It just feels disingenuous to me. This is coming from a guy who use to have the M235i. I feel the car stands on it’s own merits without needing the M badge. What’s worse, is that US site basically passes the M Performance vehicles as full M cars.
Just my opinion. Obviously I don’t run BMW so can’t control what they do.