Quote:
Originally Posted by Conissah
I think you're over looking the fact that the majority of people who buy / lease the "lower end" BMW's do it purely for the badge. Highly doubt anyone will be cross shopping the 2GC with a WRX. If those were my only 2 options, I would gladly take the former... Subies have been using the horribly outdated EJ for decades now.
The 2GC is going to be driven by the young crowd who wants a status symbol, and something to beat on from red light to red light. I'm thinking spoiled high school kids or fresh college grads, which somehow plays PERFECTLY with the ad... Interesting.
|
Yep, junior hr associate will now be able to lease something with BMW badge and not limited to an A3.