Quote:
Originally Posted by wdeerfield
it needs a better hofmeister kink for it to work. it just looks like every other compact sedan right now. Im sure it'll sell (lease) well to the exact audience they intend it for but its too expensive for the m235i to justify going to fwd.. people will just save money and get the wrx if they need awd and want hp.
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I think you're over looking the fact that the majority of people who buy / lease the "lower end" BMW's do it purely for the badge. Highly doubt anyone will be cross shopping the 2GC with a WRX. If those were my only 2 options, I would gladly take the former... Subies have been using the horribly outdated EJ for decades now.
The 2GC is going to be driven by the young crowd who wants a status symbol, and something to beat on from red light to red light. I'm thinking spoiled high school kids or fresh college grads, which somehow plays PERFECTLY with the ad... Interesting.