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      10-31-2019, 07:52 PM   #40
M3 Adjuster
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Drives: 1M, X1 M Sport, E46 325ic
Join Date: Mar 2008
Location: Dallas, Tx

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Quote:
Originally Posted by JRobUSC View Post
It's not about whether the AMG 45 models outsell BMW's M35 models, it's a matter of whether the 45's (or RS3, etc.) sell enough for BMW to say "hey, that piece of pie is big enough for us to justify the R&D to cut off a slice for ourselves." That's the whole reason the 2GC was built at all, as BMW brass got tired of watching Audi and Mercedes sell thousands of A3's and CLA's every month while BMW had nothing comparable to offer. If an M2 Gran Coupe or X2 M looks like it would make enough money, they'll build it. If it looks like it would cannibalize other cars in the lineup and not make enough profit to justify, then they won't. It's that simple.
Actually it's about recognizing that BMW already HAD the pie... from the E30 sedan, to the E36 .. to the E46... to the E90.

Then they decided to NOT build a compact four door sedan for over a decade while they made the 1 series .. and then continued to abandon that market while making the 2 series .. and now as the original 2er comes to an end ... they are finally realizing that they would like to have some of the market share that they abandoned when they previously felt that no one in the US would want a sedan smaller than an F30.

Mercedes and Audi moved right in.. BMW lost the luxury sales crown as a result.... and now .. a lukewarm FWD/AWD 2er gran coupe comes late to the party. :

And as others have mentioned .. just as BMW promised what M isn't in the past. .. they will change their mind on. M SAV for example.

Rather than " if you build it they will come ". BMW currently waits for others to build it... and then build a product to match.
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