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It’s not about whether the AMG 45 models outsell BMW’s M35 models, it’s a matter of whether the 45’s (or RS3, etc.) sell enough for BMW to say “hey, that piece of pie is big enough for us to justify the R&D to cut off a slice for ourselves.” That’s the whole reason the 2GC was built at all, as BMW brass got tired of watching Audi and Mercedes sell thousands of A3’s and CLA’s every month while BMW had nothing comparable to offer. If an M2 Gran Coupe or X2 M looks like it would make enough money, they’ll build it. If it looks like it would cannibalize other cars in the lineup and not make enough profit to justify, then they won’t. It’s that simple.
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