Quote:
Originally Posted by mkoesel
If that was his point, it's a terribly weak one.
It would be a bit like a hypothetical situation where there were no M3, and the response to that being something like, "Well maybe if the C63 outsells the M340i, BMW will reconsider and decide to bring an M3 to market". The folly there is that the top tier rarely if ever outsells the middle tier - that's fairly fundamental to how tiered pricing/segmentation works - but it certainly does not mean that there is no business case for the top tier.
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What's difficult to understand and what is hypothetical about the argument?
When the A45 AMG and RS3 are capable to realise great sales figures, it is only a matter of time before we'll see an equivalent BMW M offering.
Exactly the same happened with the SUVs. M was never into that, until they saw the competition running away with their customers.