Quote:
Originally Posted by Penguino
A3 = FWD
CLA = FWD
I'm wondering if BMW's logic is to imitate its competitors instead of differentiate? Maybe they know this market is not for enthusiasts but more for entry level customers that aspire to drive a luxury brand and can't afford a $50k 328.
Still sadden to see such a strong branding little by little be diluted into something with very little differentiation.
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I remember around 2010-2011 some article broke stating that like 80-90% of 1-series customers didn't know their car was RWD. This was an enthusiast-dedicated vehicle btw.
It's been nearly a decade later and needless to say, people care about tech and comfort even more now. And thanks to Instagram culture the need to show off a badge is even bigger too.
For every 1 dude/gal like us there's probably 99 who don't give a shit how the car drives.