Quote:
Originally Posted by Jason60051
BMW's ever expanding product portfolio and destruction of their core values that made them a company that I always enjoyed purchasing from. Their new designs are for the masses and no longer for the purist. Car industry is headed toward a sad state of affairs for anyone who truly loves cars.
|
You know, the most depressing part about this is that the companies proclaim that the industry is changing too fast. Consumers want other things. etc.
But all of this pain is self inflicted.
Who wants this? They say they need to capture some of the market from Audi and Merc, but their offerings are way more appealing than this.
BMW should have used the R&D to make something that would truly compete in this segment and be innovative at the same time. Electric? Maybe IDK. But something better than this half attempt at cost cutting
BMW management is showing signs of dissonance and disconnect from their brand, their fans and the public.