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Originally Posted by 530iDriver
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Originally Posted by SabineBimmer
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Originally Posted by 530iDriver
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Originally Posted by SabineBimmer
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Originally Posted by Just a 3
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Originally Posted by JunkStory
How can they compete with the new A3 and CLA? Did they hire kia and hyundai designers to do this?
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I wish. Have you seen recent Kias? |
They are awesome. Absolutely great looking and from what I'm hearing, fun to drive too! |
Oh sure Kias. The most loved and overhyped cars in the Internet. |
Not sure about that but to see your point about the hype. That said, they have come a LONG way. |
Disposable cars whose primary customer base are mostly sub-prime borrowers. People that can't possibly get a can of Coke financed flock to those brands and the experience that comes with it. |
Sure. They're disposable and a big part of that is their perception of being generic, at least their previous models. Then again, this new BMW fits that perception very well. This is not BMWs finest effort... and their reliability is not helping. Now, I love BMWs but there's no escaping their current way of doing business and how their reliability isn't what it once was. Hell, 50-77% of their vehicles are leased depending on the source/survey. That could be due to being cheaper upfront and monthly, reliability (how often have you heard that BMWs are cars to be leased, not bought), or just personal preference of the buyer.
Look, my point isn't that BMWs are bad but that Kia/Hyundai have learned fast and have taken steps to emulate the German brands very well. Add that to a better reliability perception, and you have a growing problem. BMW is falling asleep at the wheel.