[KoenG]

Originally Posted by jabugui

This change in strategy imo has to do with the reputation of bmw, which sadly has too many of this enthusiast:
https://f87.bimmerpost.com/forums/sh....php?t=1720388

When I see the latter (quite frequently), I like a lot more this new 2 series.

So Ferrari will built mainly minivans to change the negative connotation of the brand?? I don't understand modern marketing and brand management I guess.