Quote:
Originally Posted by JRobUSC
I think you guys are missing the point. They can build the cars with all the features on them, which is faster and cheaper than building to order, and then people can unlock whichever features they want, or cancel those they don’t. Someone in Minnesota find the perfect car in Florida except it doesn’t have heated seats? Click - now it does. Active Cruise? Got it.
Btw, this is how Tesla works. Perhaps you’ve heard of them? They seem to be doing ok with it.
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oh i didn't miss the point.. this is a way for BMW to continue to suck money out of people even on the used market... instead of a used car buyer working with the dealer on a car and negotiating a price based on features that car already has they will need to enter into a subscription plan.. so it'll be base price of the used car + even more money...