[Tallest]

So they flip the i. 340i to i340. Thats my take away, may be i wrong, I glanced through the wall of text.

BMW line up has too many body styles and niches. This will hurt them. There is no need for X1-X2-X3-X4-X5-X6-X7-X8. 4 SUVs are plenty, there is no need for lower end SUV if you still pumping out hatch backs and tourings. Kill the touring 3 and 5, kill the hatchback. SUVs are it.

And i say this as long term sedan buyer and coupe buyer. BMW product line up is not fit for 2020s. Will lose to others. Tesla has a good model line up in terms of shapes of cars on offer. This niche business is great for 2010s and 2000s when everything was cheap and abundant. This is over. Nothing is cheap or abundant, China has taken that vacuum.