Quote:
Originally Posted by E90SLAM
Its just over generalize what kind of people who drives BMW...or any other brands...
The study took too much exception of various model line-ups, discounts offered, etc etc...
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Totally agree. While it's important car makers know who they're making cars for, it's more important they make good cars/trunks. I think it's funny when they get it wrong on the marketing side. The honda element was initially marketed as a vehicle for young people with a sort of rebellious attitude, but they ended up selling many to baby boomer's for it's utility/efficiency combination.