Edit: I didn't realize that the car in question was the coupe since the OP had included no link (topic now updated for clarity). Nevertheless the points remain the same. Just substitute S5 for S4 in my post.
This is nothing more than the existing Mercedes-AMG C450 Sport renamed. That car always had the Audi S4 in its sights and the new name doesn't change that fact.
Mercedes has decided that, rather than to distinguish the proper AMG models from the pseudo AMG models via different model nomenclature (two digit vs. three digit models numbers respectively), they should just use the two digit codes for anything AMG. It's a rather unexpected move, and will lead to a blurring of the lines between what's a "real" AMG vehicle and what isn't. But apparently Mercedes marketing research is telling them that'll mean more profit, not less. It's going to take some time to get used to it.
Quote:
Originally Posted by paliknight
Seems similar in performance, speed at least. Agree with other points though.
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It is exactly as much an M2 competitor as an S4 is. I suspect only a tiny group of people are eager to compare or cross shop an S4 and M2.